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Audio
CD Mini System, DVD Mini Component, Hifi...
Visual
Video, Camera, Digital Still Camera, DVD / VCD...
Kitchen Appliances
Fridge, Ovens, Rice Cooker, Gas Cooker, Slow Cooker...
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We
started in a small way
Tan Boon Ming started
a business in 1945, before he got married and just after
World War II. It was a small shop dealing in bicycles.
He registered Syarikat Tan Boon Ming only in 1953 because
then very few people registered their
businesses.
The company also
ventured into sewing machines, furnitures & radios.
Later, it switched to electrical items to follow lifestyle
changes. Business began to grow from the support of loyal
customers. By the mid 1970s it moved into the present
premises. Trading under the new name of Tan Boon Ming
Sdn. Bhd. began on January 1, 2000.
Our business strategy
Our strategy then
was simple - work very hard, smile often and give something
extra if we can. Today our strategy remains the same except
that we are now trying to be more colourful, by using a
logo, to make us even easier to remember.
How to choose our logo concept
Should we be identified with our industry? Should we portray
our global potential?
It was very difficult. What was important to us was how to
provide reliable service to our customers. How to price the
products affordably and yet remain profitable enough to pay
staffs & contractors fairly, so that they too could have
a decent living whilst we could still grow bigger.
We wanted a logo that was able to capture these sentiments.
How the final design was selected
We were given designs that carried "industry" themes
& depicted class. We toyed with bright colours like yellow.
We tried the bluish greenish millennium colours. In the end
we picked the simple red & blue.
They happened to be the company's existing colours - retaining
it meant continuity. They were common, everyday colours -
it signified acceptability. They have survived decades in
time - it represents longevity. And of course the richness
of blue and the warmness of red also spelt hope & prosperity.
We told the Artist to get out of the industry - to capture
courtesy & service in the logo. The final product was
the accidental result of creative design - TBM in a graphic
smile, complete with a dimple... the dot to also signify our
world up there - happy, dancing and smiling.
Responses to the logo
It was strongly rejected for being too abstract - but in it
the group's Advisor saw the smile of Tan Long Kee, the group's
Managing Director - the quiet smile of a gentleman. She could
also see the smile developing into the full hearted laughter
of Tan Long Han, the Managing Director of the Service Centre
- the laugh of a sincere man.
It was also the smile of our satisfied customers. The smile
of our happy staffs. And the smile of our faithful contractors.
It was the smile of our friends, our family and all the people
around us.
We asked the Artist to improve on the TBM smile. Then we
presented it at the general assembly. From Chinese to Malay
to English speaking, from the Store department to the Outdoor
to the Sales, the MIS and the Service departments
- the TBM smile was well received.
Staffs said it was "a happy smile", "it showed
no rank in the company", "it showed maju & meningkat".
It was simple & nice.., from small to big.., the list
went on. It was the people's smile! They could recognise it!
The entire assembly voted for the TBM smile. After the assembly,
we selected four more staffs for another special session.
From MIS, one very young staff commented "globalisation
is very distant, a smile brings us closer together".
So that Friday April 28, 2000, we
found our logo!
We thank God for the many
good years past & present and for the many more good
years to come.
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